Strawberry Field News

• On Thursday, March 5, 2026, Strawberry Field WON TWO Awards at the Liverpool City Region Tourism Awards. For 3rd year running Small Attraction of the Year and The Regenerative Tourism Award !!!
• Strawberry Field has gained a ’GOLD’ Green Tourism Award in recognition of our ongoing commitment to sustainability. We are the first attraction in Liverpool and Merseyside to gain Gold.
• Strawberry Field & it’s Steps To Work programme have joined the First Seven venues in the UK committing to clearer sensory information through Sensified Spaces https://www.strawberryfield.salvationarmy.org.uk/news/strawberry-field-partners-sensified-spaces
• Strawberry Field is a key highlight on the Tourism Cares Meaningful Travel Map and has been included in posts by VB USA and VB as well as Tourism Cares on Linked In. https://maps.tourismcares.org/en/britain/resource/strawberry-field

• Work has started on a memorial rose garden to legendary Beatles producer, Sir George Martin and his wife and our Patron, Lady Judy Martin. It is the first of its kind dedicated to Sir George. https://www.strawberryfield.salvationarmy.org.uk/news/strawberry-field-unveil-memorial-rose-garden-sir-george-and-lady-judy-martin

• Quarrymen banjo played by John Lennon and also his mother, Julia now in the visitor exhibition

• Filming has begun on the new Beatles biopics bringing renewed attention to the places that shaped John, Paul, George and Ringo. Strawberry Field is proud to be part of that wider story. The 4 films are due for release in 2028. This should act as a springboard for younger generations to want to discover more about The Beatles and to visit Liverpool.

2027 key 60th anniversaries
• the release of Strawberry Fields Forever/Penny Lane Double A-side (February)
• the release of the album Sgt Pepper’s Lonely Hearts Club Band (May)

images: https://drive.google.com/drive/folders/1y-JyLvNvKWaqLxDJjSIxy-bZeh9_E4w3?usp=sharing

What makes Strawberry Field an unmissable visit?
“It’s simply the best new attraction I have seen for around a decade” Sales Director of a UK DMC

A one of a kind, authentic experience
Strawberry Field today, is an award-winning, fully accessible heritage attraction, with interactive exhibition, peaceful gardens and the Imagine More cafe. But before that, it was the Salvation Army Children’s home which captured the heart of John Lennon as a boy and inspired the legendary Beatles song Strawberry Fields Forever.

In the peaceful gardens of Strawberry Field, so dear to John, your visitors have the unique chance to see the original iconic red gates, loved by Beatles fans and the uniquely designed bandstand, a homage to John’s early love of Salvation Army bands performing in the garden and to The Beatles iconic Sgt Peppers Lonely Hearts Club Band album front cover. Visitors can follow John’s footsteps in the garden, taking in the historic trees of his childhood, the natural stone seats from the original grounds and re-connect with nature. Each season brings its own distinct beauty to the gardens, allowing guests to breath and engage with their well-being any time of the year. Also there a 22ft Ukrainian Peace Monument which has a temporary place in the garden until it is safe to move it to its home in Ukraine. New Rose Garden Memorial to legendary Beatles’ Producer, Sir George Martin and his wife Lady Judy, who was one of our Patrons, opens late Spring 2026.

In the exhibition, visitors discover the history of The Salvation Army and its children’s home at Strawberry Field, John Lennon’s childhood and the writing and recording of the famous song, as told by John’s close friends and family. Centre piece: one of the most treasured pianos in the world, upon which John Lennon wrote and composed the global peace anthem Imagine. Later George Michael who bought this piano in 2000 would go on to compose and record the title song for his album Patience. The piano is on long loan from George’s Estate.

Exhibition Rates fully commissionable. Flexible booking. Carers/ tour leaders/ guides go free. Free hot drink for the driver.
The audio guide (languages English, French, Spanish, Brazilian Portuguese and Mandarin) is included and now also offers a One Touch option for ease of use. As an added extra to this – a unique garden tour using soundscapes to offer your visitors a chance to explore mindfulness and reconnect with nature.

Imagine More café and shop
The Imagine More Café offers seasonal dishes made using locally-sourced ingredients. Visitors can sit inside or outside both have views of the gardens. For groups we can pre-arrange two course lunches; morning filter coffee/tea cake or afternoon cream tea. Or why not go for the full afternoon tea. It’s also easy for visitors to buy a take-away hot or cold drink to enjoy while wandering around the gardens.

The shop offers unique designs from local artists. Not enough time, there’s also the on-line shop. Please contact us with your group’s catering needs.
• Here’s a sample Imagine More Café menu. They change according to the season. We can always cost a menu for you.

https://www.strawberryfield.salvationarmy.org.uk/sites/default/files/resources/2026-01/Strawberry%20Field%20Winter%20Lunch%20Menu%2026.pdf As an example a cream tea with filter coffee or tea (£6.95 per person rate to 31 March 2027). Strawberry Field is committed to sustainability, accessibility and responsible tourism:
All profits go towards funding the ‘Steps at Strawberry Field’ programmes. These free programmes support local adults with learning difficulties and other barriers to work, gain access to employment skills, work experience and, ultimately, paid employment.

Strawberry Field is aiming at being one of the most accessible attractions in the UK with our series of upgraded and innovative features https://www.strawberryfield.salvationarmy.org.uk/accessibility
https://www.strawberryfieldliverpool.com/our-commitment-sustainability
https://www.strawberryfield.salvationarmy.org.uk/steps-strawberry-field

Coach Parking advice: Local coach parking is available. Visitors can be dropped off via a lay-by at the gate, however, coaches must park elsewhere. We recommend driving down Beaconsfield Road, turning left at the traffic lights and continuing down Menlove Avenue past the residential area, 400 yards on the left. Strawberry Field is part of Liverpool’s Coach Welcome Scheme.