Imagine… Strawberry Field

IMAGINE bringing your groups to see the piano upon which John Lennon composed and recorded the iconic peace anthem.
Strawberry Field, the place immortalised by John Lennon in The Beatles hit song ‘Strawberry Fields Forever’, is an award-winning authentic attraction inspiring new generations. Groups and FIT’s are able to immerse themselves in the history of this iconic site where John Lennon played as a child.
Guests are invited to experience the interactive exhibition and garden tour with multi-language media guides. They will learn about the history of Strawberry Field, alongside The Salvation Army, John Lennon’s childhood and ‘Strawberry Fields Forever’. This exhibition, the Imagine More Café and shop (also online) support our Steps at Strawberry Field programmes, helping those with learning difficulties and barriers to employment to gain meaningful opportunities.

Strawberry Field is a compelling addition to Liverpool and Beatles-themed itineraries.
Ideal combined with The Beatles Story and the Cavern Club in evening or on the way in or way out of Liverpool as part of a city tour.

Private and bespoke tours / educational visits including for music & performing arts students /
corporate hospitality / Imagine More Café lunches, cream teas / corporate hospitality & room hire.

With key 60th anniversaries in 2027 and major new Beatles biopics arriving in 2028, there is a powerful springboard for developing fresh itineraries and themed tours — inspiring a new generation to connect with The Beatles.
• Release of Strawberry Fields Forever / Penny Lane (February)
• Release of Sgt. Pepper’s Lonely Hearts Club Band (May)

What’s New
• Quarrymen banjo in the visitor exhibition, played by John Lennon.
• New for Spring 2026: Rose Garden in honour of the late legendary Beatles producer,
Sir George Martin CBE and his wife Lady Judy Martin, who was a patron of Strawberry Field.

In Brief
• Winner of Liverpool City Region’s ‘Small Visitor Attraction’ for three consecutive years.
• A unique, authentic experience forever linked to John Lennon.
• Home to John Lennon’s ‘Imagine’ piano.
• Interactive visitor exhibition and garden tour with media guide in multiple languages.
• Discover the history of The Salvation Army children’s home & the writing & recording of the song
• Famous iconic original red gates in the peaceful garden where John Lennon found sanctuary as a child.
• Enjoy the view across the garden as you take centre stage on our bandstand. Take in the stunning artwork & Imagine mosaic flooring mirroring the Central Park space dedicated to John Lennon.
• Award-winning Imagine More Cafe & shop supporting local suppliers.
• Member of Liverpool Coach Welcome scheme.
• Further details for coach drivers and tour leaders on our website.

Responsible Tourism, community & wellbeing at its heart
• By visiting Strawberry Field, your groups/FIT’s are directly contributing to the Steps at Strawberry Field programmes helping young people with barriers to employment.
• Accessible visitor attraction. Specialist tours available.
• Gold Green Tourism award and winner of LCR Regenerative Tourism Award 2025.
Fully commissionable to the travel trade, groups and FITs with flexible booking. For planning and advice booking visits, please contact Travel Trade Consultant, Ginette Goulston-Lincoln: Email: ginette@goulston-lincoln.com WhatsApp/Mobile: +44(0)7958 448 002

For more information, visit strawberryfieldliverpool.com/ travel-trade-and-groups
#GatesOpenForGood #StrawberryField

The Salvation Army is a Church and registered Charity in England (214779), Wales (214779), Scotland (SC009359) and the Republic of Ireland (CHY6399)