Travel association UKinbound has rolled out its new Group Friendly Charter. It was developed in…
Please find below the latest figures on the Consumer Tracker Report, produced by VisitBritain. Interesting reading!
VisitBritain’s weekly UK COVID-19 Consumer Tracker Report has been updated for a second week, based on fieldwork from 25-29 May. You can view the full report here.
Key points to note include:
- The proportion of adults expecting to take a domestic short-break or holiday by September has increased +3% to 22% since last week.
- 29% believe the worst has passed regarding Covid-19, compared to 24% last week.
- 30% of respondents expect ‘normality’ by September, and 53% by December.
- 25% consider themselves fairly or very confident they will be able to take a holiday or short-break during the peak July/August period this year. Key reasons driving this relative lack of confidence include concerns around the travel restrictions imposed by government (50%), fewer opportunities to eat or drink out (47%) and fears about actually catching CV-19 (44%).
- More people compared to last week believe they will be taking a domestic short-break or holiday by this September (22% vs 19%).
- 41% expect to be taking fewer domestic short-breaks and holidays than they did last year.
- In terms of regions to be visited between now and September, South West leads (17%) followed by North West (12%) and then Scotland and London (11% each). This translates to coastal areas (both urban and rural) making up 51% of intended destinations, followed by city/large towns (28%) and countryside/village (28%).
- Still focusing on the June-Sept period, serviced accommodation leads in terms of the type of accommodation people intend to stay in (58% overall, split between hotel/motel/inn accounting for 37% and guesthouse/B&B/farmhouse 21%). Private homes achieve a 33% share with caravan/camping on 30%.
- People are seeking reassurances from hotels, led by enhanced cleaning regimes (82%), booking incentives (79%) and social distancing measures (76%). The single most important factor is having the ability to cancel the booking free-of-charge if required.
- As restrictions lift, outdoor areas and activities (e.g. beaches, trails, theme parks) look set to attract higher than usual levels of visitors than normal, while predominantly indoor activities/venues (e.g. restaurants, spas, museums, galleries) are likely to face a lengthier period of subdued demand.