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British Tourism & Travel Show – Don’t miss out!

Where else can you find a Hornblower, a Town Crier and a Storm Trooper in one place?

The British Tourism & Travel Show is back this week (20-21 March) and will be bursting with attractions, destinations and hotels ready to tempt you with a group welcome.

📅 Opening Times:
Wednesday 20 March: 10am – 5pm
Thursday 21 March: 10am – 4pm
Please note, last admission is 30 minutes before the show closes.

📍 Location:
Hall 17, NEC Birmingham, UK




Discover Show Highlights

Sample culinary delights on the Food and Drink Trail

From tropical ales to award-winning wines and delectable cheeses, explore diverse flavours from Daniel Thwaites Hotels, Frome Valley Vineyards, and Lancashire’s Finest. Indulge in unique offerings such as Plymouth Gin and dragon-shaped shortbread biscuits from The Green Dragon Hotel.

Find them on the exhibitor list here

The British Ironworks Centre:
(stand C9)

Take the ultimate selfie with life-size superhero sculptures crafted from recycled metals, from Storm Troopers to Batman. These impressive displays of metal craftsmanship are just a few examples of over 100 on display across 70 acres of sculpture parks and walking trails in the Ironworks.

Visit Ripon:
(stand A9)

Witness the Ripon Hornblower in full uniform as she regales visitors with tales of its ancient tradition and shares insights into the role’s significance, and the ritual horn blowing that has endured for generations.

Find out more about where to go and what to do in the city steeped in history from the team.

(stand A41)

The stand will showcase a lively mix of cultural and immersive destinations from Hereford Cathedral, home to the Mappa Mundi, to the Hop Pocket Shopping Village. There will also be a booming welcome from Bromyard’s own Town Crier who will be performing in full costume.


Meet with exhibitors from over 200 different attractions, destinations and hotels. Attend keynotes from knowledgeable industry experts. Hear informative talks from regional Blue Badge Guides, and much much more.

Join us at the British Tourism & Travel Show 2024 and discover the unforgettable destinations & attractions that Britain, Ireland and Europe have to offer.

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