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Travel association UKinbound has rolled out its new Group Friendly Charter.
It was developed in collaboration with tour operators, group travel organisers and accommodation providers in response to ever-changing global travel conditions.
The charter allows accommodation providers to offer flexibility in good faith and peace of mind to tour operators and their clients.
Any UK accommodation provider that welcomes groups, offers competitive terms and operates a Covid-safe policy can sign up to the charter.
Tour operators and group travel organisers will be able to access the list of accommodation charter members via the association’s website.
UKinbound members can also sign up to an enhanced charter programme, UKinbound Group Friendly Charter Plus, which has exclusive benefits for tour operators and group travel organisers.
Joss Croft, CEO, UKinbound said: “I’m delighted to announce the launch of our new Group Friendly Charter, a fantastic resource designed to boost collaboration between group operators and the accommodation sector, while simultaneously supporting their recoveries.”
“The groups market is incredibly important to the UK, worth roughly £1 billion annually to our economy. Although Covid-19 has had a devastating effect on both the groups and accommodation sectors, by working together we can build back better.”
“Chris Ball, Business Development Director, glh Hotels, London added “Now, more than ever, is the time for the industry to come together and for us all to support the inbound industry.
“The introduction of this charter further consolidates the fantastic relationships that are already in place between the UK’s accommodation and group travel providers.”
More information about the UKinbound Group Friendly Charter is available at: https://www.ukinbound.org/group-friendly-charter/