British Tourism & Travel Show: Missed the day two theatre sessions? Catch up now…

Catch up now: Insights from the British Tourism & Travel Show

Did you miss the day two seminars at this year’s Show? Catch up on the insights and discussions that took place in the Keynote Theatre.

• Hear AGTO members discuss how expectations in the group travel industry are changing. Discover how suppliers are amending their group products and how GTO behaviour is changing as a result.
• Gain insights of what AI marketing is and how it can benefit your business from Manu Kastia, founder of Digital Dialog. Understand the basics of how AI is redefining marketing and how it can create better traveller experiences. Learn how to take the first steps to implementing AI in your marketing activities.
• Discover the value of belonging to a trade association from members of the Coach Tourism Association. Find out how taking an active part in the business networking opportunities will help your business.

Watch the full sessions using the link below.

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